Rob Iraheta is a dynamic technology leader and the Chief Technology Officer (CTO) at HBR Rentals. With over 13 years of experience rooted in customer service excellence, Rob specializes in turning complex operational challenges into scalable, automated systems. Throughout his career—spanning roles from frontline representative to strategic executive—he has mastered the art of leveraging CRM technology to drive owner success. Based in San Salvador and bilingual in English and Spanish, Rob brings a unique blend of strategic mindset, situational adaptability, and results-oriented leadership to the 2027 stage.