Most property managers are caught in a dangerous trap: they think the only way to make more money is to grind out another 100 client doors for small monthly fees. Shawn Johnson proved that chasing door volume is the slow way to wealth. Growing up in a single-wide trailer, he didn’t have cash to throw around for 20% down payments, so he mastered the leverage of Other People’s Money (OPM). Instead of expanding his management overhead, he used creative financing to build his own personal portfolio of 400 doors. By keeping his management footprint exactly the same and owning the assets himself, he unlocked a blueprint to double your cash flow without the headache of managing new clients.

This is a session on the now. You will learn the exact negotiation frameworks and creative financing structures required to build your own high-yield personal portfolio from scratch. You will start engineering a process that lives in your daily workflow to source deeply discounted deals from divorces, evictions, and tired landlords right under your nose. Shawn pulls back the curtain on how to use owner financing, roll properties into commercial bundles, and extract massive cash flow from the ecosystem you already control.

Everyone keeps an eye on vacancies, maintenance costs, and late payments. But some of the biggest things hurting your bottom line are much harder to spot. Manual tasks, disconnected systems, duplicate work, and small process gaps can quietly add up, costing your team time, money, and opportunities to grow.

In this session, we’ll explore where these hidden costs show up in day-to-day property management, why they’re so easy to overlook, and what you can do to reduce them. Through real-world examples and practical strategies, you’ll learn how to identify inefficiencies, streamline workflows, and make better use of the tools you already have.

You’ll leave with a simple framework for evaluating your own operations and uncovering opportunities to improve efficiency, protect your margins, and help your team spend less time on repetitive work and more time delivering value to owners and residents.

Imagine knowing exactly what your owners need before they ever pick up the phone. Sam Eddinger reveals how to build a digital “Second Brain” that interfaces directly with your email and phone clients to transform raw communication into predictive intelligence.

By automating the calculation of real-time owner health scores and generating sophisticated, high-context communication, this system allows you to scale elite personal service without the burnout.

This session provides the blueprint for moving beyond reactive management and into a world where your technology anticipates friction, secures loyalty, and masters the art of owner development.

Coming Soon.

Curious about what can really be done remotely? Stop by and connect directly with remote team members who are doing the work every day.

Bring your questions and learn about the types of roles that can be handled remotely, how remote team members support property management businesses, and what it’s actually like to work as part of a remote team.

This is an open, casual format, so stop by, ask questions, hear real experiences, and get a better idea of what a remote team could look like for your business.

Growing a property management portfolio means winning owner clients in a competitive market. This session walks through a practical, AI-supported framework for every stage of your owner acquisition process from researching prospects before the first call, to running better discovery conversations, to building proposals that actually close. Attendees will leave with a repeatable system they can implement immediately.

For many solo business owners, being the ultimate decision-maker can be incredibly isolating—especially if you aren’t naturally a “numbers guy.” Paul Henderson solved this universal pain point by creating “Alvin,” a custom AI CFO directly integrated into his QuickBooks data. Designed to act as a real-time strategic sounding board, Alvin delivers daily financial updates, flags budget anomalies, and cross-examines operational expenses with zero fluff. But Alvin isn’t a typical, dry software program; engineered with a distinct personality and a mandate to “explain things like I’m seven,” this virtual advisor keeps Paul grounded by delivering blunt, unfiltered feedback whenever a proposed business move doesn’t make financial sense.

In this eye-opening session, Paul pulls back the curtain on how to transition from staring at confusing spreadsheets to having high-impact, conversational breakthroughs with your own data. He will walk you through the real-world blueprints of how Alvin analyzed the tax and ROI implications of replacing a totaled company vehicle—forcing a smart, under-$10,000 purchase over an expensive lease—and how the AI helped overhaul a broken hiring pipeline by suggesting an automated, remote-leasing strategy instead. Attendees will walk away with a practical roadmap for building their own virtual boardroom, learning how to train a custom AI advisor, refine its logic through simple monthly habits, and turn raw financial data into a proactive shield that aggressively protects the bottom line.

Legal and regulatory issues can have a major impact on how property management companies operate. This panel brings together experienced voices from across the industry to discuss the legal challenges, questions, and issues property managers are navigating today.

Led by Andrew Smallwood, Chief Strategy Officer at Second Nature, the conversation will feature Katie Mercer, Leah Schuch, Danielle Gallant, Chris Karsaz, and Judge David Brown of Las Vegas Justice Court.

From landlord-tenant issues and compliance to navigating disputes and understanding the legal side of property management, this panel will offer perspectives from both industry professionals and the courtroom.

Bring your questions and get ready for a conversation about the legal issues that matter most to property managers!

In this session, Thomas Perfect details the transformation from a single-person BDM role into a fully functioning, scalable marketing department. You will learn how to identify and master the essential distribution channels—including SEO, GEO (Generative Engine Optimization), and local authority—to create a consistent, multi-channel lead stream. Thomas provides a tactical, step-by-step roadmap that outlines exactly what to prioritize from Day 1 through Year 1, ensuring your growth is built on a repeatable system rather than individual effort.

By the end of this presentation, you will have the blueprint to stop chasing leads and start managing an automated marketing engine that establishes your business as the ultimate local expert.

Most property management companies don’t have a technology problem. They have a knowledge problem.

Critical decisions, workarounds, tribal knowledge, and customer experience standards often live inside the heads of a few key team members rather than inside documented and repeatable systems. As companies grow, this creates bottlenecks, inconsistent service, training challenges, and operational risk.

In this session, we’ll examine why operational knowledge naturally becomes trapped inside people, how that impacts growth, and what leaders can do to systematically transfer knowledge into processes, systems, and accountability structures. Attendees will learn a practical framework for identifying knowledge dependencies, documenting critical workflows, and creating a culture where processes become organizational assets instead of individual expertise.

This presentation includes real-world examples from property management companies that successfully reduced operational friction, improved onboarding, and scaled without adding unnecessary complexity.

Most property management policies are written with good intent. They aim to create consistency, reduce risk, and guide decision-making across teams. But in practice, those policies rarely function the same way at the corporate level as they do onsite.
Over time, small differences in interpretation, urgency, staffing, and resident dynamics lead to inconsistent execution. What looks like a clear rule on paper often becomes a series of judgment calls in the field.

In this session, PetScreening founder John Bradford shares lessons learned from building systems in one of the most operationally complex areas of property management: pet policy and assistance animal management. While pet policy is used as a grounding example, the broader focus is how operational realities shape policy execution across leasing and resident relations.

Attendees will explore why inconsistency emerges even in well-designed processes, how frontline teams adapt policies in real time, and what leaders can do to improve clarity and usability without adding unnecessary complexity or administrative burden.

This session is not about adding more rules or more systems. It focuses on understanding how policies behave once they leave the page and enter daily operations, and how small design changes can significantly improve consistency across an organization.

Participants will leave with practical insights for evaluating their own policies and making them more usable for frontline teams.

In this session, property management icon Melissa Prandi shares the blueprint for overcoming the ultimate business hurdle: the founder’s trap. After 44 years in the industry, Melissa realized that her “old school” habits were the primary bottleneck slowing down her modern, tech-driven team. She details her transition from a constant “interruptor” to a high-level CEO working just 2 to 5 hours a week, all while retaining 100% ownership of her thriving company.

Attendees will learn how to identify the “Christines” and “Matts” in their own organizations, delegate with total confidence, and build the systems necessary for the business to operate better without the owner in the building. It’s time to stop clogging the wheel and start empowering your team to drive the mission forward.

Ever watch Wolfgang Croskey build insane AI automation and think, “I want that, but I have no idea where to start”? This is your entry point. Welcome to Vibe Coding—the ultimate shortcut to building your own custom apps and dashboards just by talking to your computer.

In this high-energy session, we’re ditching the complex code for a “Speak to Build” framework that gives you developer superpowers. You’ll learn how to unify your scattered tools into one “God-Mode” dashboard and construct an interactive “Google” for your company’s internal knowledge. This isn’t just a talk; it’s the cheat code to stop being a passive user of technology and start being the architect of your own custom tech stack. If you can describe it, you can build it.

If an owner asked why you charge what you charge, or why you won’t let them do their own repairs, would your answer build trust, or change the subject? Most PMs change the subject. Brad Randall did the opposite. He published the awkward answers on purpose: website, agreements, lease language, out loud. The stuff competitors hide became the reason premium owners chose him.

First half: the case study. Brad rebuilt his business in 30 to 60 days and tracked the doors, traffic, and trust it won. Real before, real after, real numbers.

Second half: you work. You’ll map your own avoided conversations, draft your first candor piece, and leave with a 30-day plan you can start Monday.

Stop guessing about your growth and start leaning into the data. Maranda Hunnicutt reveals the power of The Owner Scorecard—a data-driven system that uses AI and spreadsheets to look past surface-level numbers and find your true bottom line.

In this tactical masterclass, you’ll learn how to cross-reference Revenue Per Unit against operational friction to identify which clients are fueling your empire and which are secretly draining your team’s resources. Maranda shares her exact criteria for making high-level calls: when to raise your fees to match the workload, when to fire a client to protect your profit margins, and when a relationship is worth keeping for its long-term referral value. This is your blueprint for using AI to engineer a high-profit, high-clarity portfolio that works as hard as you do.

Stop letting toxic clients hold your business hostage. In this session, Marly Davis reveals the blueprint for the most profitable move you aren’t making: Taking out the trash. This is a masterclass in portfolio hygiene. Move past the fear of losing a fee and into the hard data of Addition by Subtraction. Learn how to build a “Red Flag Filter” that identifies bad actors before they sign and how to use your management agreement to self-select only high-value partners.

Marly reveals the literal ROI of firing—showing you how a smaller, cleaner portfolio leads to higher margins, a happier team, and a faster path to scale.

It’s time to stop managing drama and start building a high-profit empire.

Coming Soon.

Too many property management companies underutilize their remote team members, trapping them in low-level data entry loops instead of leveraging them to lead. Sedyney, the Operations Manager at PMI Elevation, shattered that ceiling. Working remotely from Jamaica, Sedyney transitioned from a support role into a high-level operational leader who commands the team’s day-to-day backend systems.

Her primary weapon? Deploying advanced AI to systematically eliminate manual pressure, making everyone’s job in the company significantly easier. Today, her automated workflows allow a lean team of five to manage a growing portfolio with total consistency, even reducing office phone traffic to just one or two live calls per month.

This is an interactive workshop built for forward-thinking business owners and ambitious remote team members alike. Sedyney pulls back the curtain on how to shift a remote role from a simple task-taker to a proactive systems manager who protects the entire staff from burnout. This is a live, hands-on sandbox session—bring your laptop, open up your AI platforms, and learn the practical methods Sedyney uses to map out complex property management logic, strip away manual friction, and build automated workflows that support the whole team.

Take your favorite platforms to the next level. Wolfgang Croskey reveals the blueprint for the AI Super-Brain—a custom-built intelligence layer that unifies and supercharges your existing software tools into one sovereign powerhouse.

Master Vibe Coding to build specialized agents that act as the “connective tissue” for your tech stack. Wolf shares his “Shadow Mode” training protocol and “Human in the Loop” oversight to ensure your AI workforce remains audit-proof, compliant, and in perfect harmony with your favorite platforms 24/7.

Most property managers find out something is wrong when a tenant complains, an owner calls, or a repair bill lands on their desk. By then, a small problem has usually become an expensive one. Property awareness — knowing what condition your properties are actually in, on a consistent schedule — is one of the highest-leverage systems a PM company can build. It protects the owner’s asset, reduces your liability, and gives you the documentation to back up every conversation you have.

The good news is there’s no single right way to do it. Your team can conduct reviews in-house, giving you full control over the process and the data. You can involve tenants in their own periodic reviews, increasing frequency without adding field time. Or you can bring in a third-party professional for an independent set of eyes — which carries its own credibility with owners and holds up differently when documentation matters. Each approach has real advantages, and the right mix depends on your portfolio, your team, and your business model.

This session walks through all three — honestly, without a script. You’ll leave with a practical framework for building or improving your own property awareness system, a clear picture of when each approach makes sense, and a process you can put in place when you get home.

When it’s time to fill an important role, should you invest in the people you already have — or bring in someone with experience from outside the company?

Peter Lohmann and Samuel Eddinger will go head-to-head on the two approaches, exploring the benefits, challenges, and trade-offs of developing talent internally versus hiring externally.

From company culture and loyalty to experience, fresh perspectives, training, and long-term growth, this debate will tackle what it takes to build the right team.

Pick a side and see which approach makes the stronger case.

Most property management companies suffer from the “sign and dump” syndrome—where a client is won and then immediately feels forgotten. This session breaks down a sales and onboarding engine built specifically around the Joey Coleman philosophy of “Never Lose a Customer Again.” You will explore a proactive 90-day onboarding system that moves beyond the contract to ensure every new owner feels like a priority, not just a paycheck.

Using LeadSimple as the engine (though applicable to any process software), this presentation details how to systematize human-centric touchpoints that answer owner questions before they are asked, proactively introduce the team, and eliminate the “buyer’s remorse” that often leads to early churn. Attendees will walk away with a blueprint for a high-touch, automated communication sequence that builds maximum trust and sets the foundation for a lifelong client partnership.

The unit turn is the most critical window for owner churn—the moment when the fear of vacancy costs can easily outweigh the perceived value of management. This comprehensive series reveals The Owner Retention Map, a systematic approach to navigating the high-risk gap between a tenant moving out and a new one moving in.

Attendees will walk through the entire process from the moment a notice to vacate is received to the successful pre-leasing of the property. The session covers the exact scripts, data portrayals, and objection handlers used to tell a “sophisticated story” that keeps owners calm and invested. By integrating estimators, crews, and funding into a seamless, rapid-fire workflow, you will learn how to stop the churn and turn every vacancy into a demonstration of why you are an indispensable partner.

When a tenant issue arises—whether it is a property nuisance, a quiet enjoyment dispute, or an on-site accident—most property management companies reactively run toward two costly options: corporate insurance or aggressive courtroom litigation.

However, the most resilient operations protect their assets long before a judge ever gets involved. In this highly tactical session inside the Law and Disorder room, Chris Karsaz, Principal of Karsaz Law and attorney practicing across both California and Nevada and serving as General Counsel for the Nevada State Apartment Association, pulls back the curtain on how to transform your daily operations into a protective legal shield. Drawing on over 20 years of experience managing claims and protecting major asset portfolios in both states, Chris explains how to build a preventative, internal risk-management engine that stops legal threats in their tracks.

Ask any PM operator what their biggest growth challenge is and the answer is almost always the same: winning new doors and keeping the ones they have. Most companies attack this problem with better marketing, more sales outreach, or lower fees. Very few look at the financial experience they deliver to owners as a competitive weapon.

But owners are telling us exactly what they want. The PM Trends Report 2026 data shows that financial forecasting, instant payments, and all-in-one financial services rank among the top premium services landlords will pay for. Owners do not leave their PM because the leasing was slow. They leave because they feel in the dark about their money.

This session breaks down the owner experience gap: the difference between what owners expect from a financial reporting and payments standpoint versus what most PM companies actually deliver. We will walk through real examples of what best-in-class owner financial reporting looks like, discuss what it takes to move from monthly owner statements to real-time financial visibility, and examine how payment speed and transparency directly impact owner retention and referrals. Attendees will work through an exercise auditing their own owner experience from the financial side, identifying the specific moments where owners lose confidence or start shopping for a new manager.

Stop hoping your team “gets it” and start giving them a framework to succeed. Most entrepreneurs have a brilliant vision for their company but lack the underlying system to support it. Adam Willis is pulling back the curtain on the VTO Framework—the internal system that has powered Nestwell’s growth behind the scenes for years.

In this high-impact session, Adam shares a masterclass in “Blocking and Tackling”—the art of mastering the essential fundamentals that keep a business moving forward. You’ll receive a scripted, “done-for-you” workflow designed to quantify your vision and establish a meeting cadence that keeps everyone—from the executive suite to the morning huddle—in perfect sync. This is the practical framework for turning visionary ideas into a consistent, self-scaling machine. If you’re ready to stop putting out fires and start leading with precision, this is the playbook you’ve been waiting for.

If an owner asked why you charge what you charge, or why you won’t let them do their own repairs, would your answer build trust, or change the subject? Most PMs change the subject. Brad Randall did the opposite. He published the awkward answers on purpose: website, agreements, lease language, out loud. The stuff competitors hide became the reason premium owners chose him.

First half: the case study. Brad rebuilt his business in 30 to 60 days and tracked the doors, traffic, and trust it won. Real before, real after, real numbers.

Second half: you work. You’ll map your own avoided conversations, draft your first candor piece, and leave with a 30-day plan you can start Monday.

Stop guessing about your growth and start leaning into the data. Maranda Hunnicutt reveals the power of The Owner Scorecard—a data-driven system that uses AI and spreadsheets to look past surface-level numbers and find your true bottom line.

In this tactical masterclass, you’ll learn how to cross-reference Revenue Per Unit against operational friction to identify which clients are fueling your empire and which are secretly draining your team’s resources. Maranda shares her exact criteria for making high-level calls: when to raise your fees to match the workload, when to fire a client to protect your profit margins, and when a relationship is worth keeping for its long-term referral value. This is your blueprint for using AI to engineer a high-profit, high-clarity portfolio that works as hard as you do.

Stop letting toxic clients hold your business hostage. In this session, Marly Davis reveals the blueprint for the most profitable move you aren’t making: Taking out the trash. This is a masterclass in portfolio hygiene. Move past the fear of losing a fee and into the hard data of Addition by Subtraction. Learn how to build a “Red Flag Filter” that identifies bad actors before they sign and how to use your management agreement to self-select only high-value partners.

Marly reveals the literal ROI of firing—showing you how a smaller, cleaner portfolio leads to higher margins, a happier team, and a faster path to scale.

It’s time to stop managing drama and start building a high-profit empire.

Coming Soon.

Too many property management companies underutilize their remote team members, trapping them in low-level data entry loops instead of leveraging them to lead. Sedyney, the Operations Manager at PMI Elevation, shattered that ceiling. Working remotely from Jamaica, Sedyney transitioned from a support role into a high-level operational leader who commands the team’s day-to-day backend systems.

Her primary weapon? Deploying advanced AI to systematically eliminate manual pressure, making everyone’s job in the company significantly easier. Today, her automated workflows allow a lean team of five to manage a growing portfolio with total consistency, even reducing office phone traffic to just one or two live calls per month.

This is an interactive workshop built for forward-thinking business owners and ambitious remote team members alike. Sedyney pulls back the curtain on how to shift a remote role from a simple task-taker to a proactive systems manager who protects the entire staff from burnout. This is a live, hands-on sandbox session—bring your laptop, open up your AI platforms, and learn the practical methods Sedyney uses to map out complex property management logic, strip away manual friction, and build automated workflows that support the whole team.

Take your favorite platforms to the next level. Wolfgang Croskey reveals the blueprint for the AI Super-Brain—a custom-built intelligence layer that unifies and supercharges your existing software tools into one sovereign powerhouse.

Master Vibe Coding to build specialized agents that act as the “connective tissue” for your tech stack. Wolf shares his “Shadow Mode” training protocol and “Human in the Loop” oversight to ensure your AI workforce remains audit-proof, compliant, and in perfect harmony with your favorite platforms 24/7.

Most PM software gives you the tools its developers decided to build. But what about the tools they haven’t built yet — the custom owner report your clients keep asking for, the portfolio dashboard that tracks exactly what you track, the automated follow-up that fits your specific workflow? That’s where open APIs and AI come in.

This is a hands-on, advanced session built around a real example: using inspection data as the foundation. We’ll walk through how to pull structured property condition data out of an open API, feed it into an AI tool, and produce something genuinely useful — a custom report, an automated summary, a triggered workflow — that your off-the-shelf software doesn’t do on its own. No coding experience required. If you can write a prompt and follow a logical sequence of steps, you can build this.
The inspection workflow is the example, but the skill is transferable.

Attendees who leave this session will understand how to apply the same approach to maintenance data, lease data, owner communications, or any other part of their operation where they’ve been waiting for a vendor to build the thing they actually need. This session is for operators who are ready to stop waiting.

As AI continues to change the way property management companies work, one question is becoming harder to ignore: Do you still need a remote team member, or can AI do the job?

This debate will explore the strengths, limitations, and trade-offs of both approaches — from cost and efficiency to human connection, judgment, communication, and the ability to handle the unexpected.

Is AI ready to replace certain remote roles, or is there still no substitute for having a real person on your team?

Pick a side and join the debate.

Most property management companies suffer from the “sign and dump” syndrome—where a client is won and then immediately feels forgotten. This session breaks down a sales and onboarding engine built specifically around the Joey Coleman philosophy of “Never Lose a Customer Again.” You will explore a proactive 90-day onboarding system that moves beyond the contract to ensure every new owner feels like a priority, not just a paycheck.

Using LeadSimple as the engine (though applicable to any process software), this presentation details how to systematize human-centric touchpoints that answer owner questions before they are asked, proactively introduce the team, and eliminate the “buyer’s remorse” that often leads to early churn. Attendees will walk away with a blueprint for a high-touch, automated communication sequence that builds maximum trust and sets the foundation for a lifelong client partnership.

The unit turn is the most critical window for owner churn—the moment when the fear of vacancy costs can easily outweigh the perceived value of management. This comprehensive series reveals The Owner Retention Map, a systematic approach to navigating the high-risk gap between a tenant moving out and a new one moving in.

Attendees will walk through the entire process from the moment a notice to vacate is received to the successful pre-leasing of the property. The session covers the exact scripts, data portrayals, and objection handlers used to tell a “sophisticated story” that keeps owners calm and invested. By integrating estimators, crews, and funding into a seamless, rapid-fire workflow, you will learn how to stop the churn and turn every vacancy into a demonstration of why you are an indispensable partner.

Building a business is one thing; protecting it is another. For many owners, growth brings unexpected complexity that requires a shift from offensive growth to defensive strategy. Leah Schuch has navigated the high-stakes North Carolina market and experienced firsthand how critical operational safeguards are. Through a finalized HUD complaint and other structural challenges, she learned how to professionalize her defense. Leah is not an attorney, but she provides a tactical blueprint for securing your company’s future.

You will learn how to move past the stress of potential liabilities and start engineering a process that lives in your daily workflow to ensure your company is protected. Leah breaks down “Risk Ready” logic, including the strategic necessity of separating business entities to create a barrier between your different divisions. You will see real-world examples of how to build a resilient, high-standard operation that stands up to scrutiny.

Most entrepreneurs start a business to gain more freedom, yet many eventually find themselves working longer hours, carrying greater responsibility, and feeling more dependent on the business than ever before.

In this interactive workshop, participants will evaluate their business through the lens of the three freedoms every entrepreneur is seeking: Freedom of Time, Freedom of Money, and Freedom of Choice. Through guided exercises and group discussion, attendees will identify which freedom is holding them back, uncover the business patterns contributing to that constraint, and develop practical next steps to build a business that creates freedom instead of consuming it.

This session is educational, highly interactive, and relevant for property management companies of every size.

Most people treat AI like a high-end search engine. High-performers treat it like an operational engine. In this 80-minute “get your hands dirty” masterclass, we are moving past the theory of bots and diving into the grit of Operational Utility. This session is for anyone who wants to stop watching from the sidelines and start engineering a process that lives in your daily workflow.

You will learn the tactical Daily AI System Advantage, showing you exactly how to prime Claude to act as an operational expert for your specific needs. We will reveal how to use AI to shorten the distance between A and B, automating client onboarding with Cloudflare workers, building custom reporting dashboards that clients actually value, and replacing bloated, expensive software with lean, custom-built tools. If you are ready to master the steps that drive 10x productivity through process engineering, it is time to get in the trenches.

If an owner asked why you charge what you charge, or why you won’t let them do their own repairs, would your answer build trust, or change the subject? Most PMs change the subject. Brad Randall did the opposite. He published the awkward answers on purpose: website, agreements, lease language, out loud. The stuff competitors hide became the reason premium owners chose him.

First half: the case study. Brad rebuilt his business in 30 to 60 days and tracked the doors, traffic, and trust it won. Real before, real after, real numbers.

Second half: you work. You’ll map your own avoided conversations, draft your first candor piece, and leave with a 30-day plan you can start Monday.

Stop guessing about your growth and start leaning into the data. Maranda Hunnicutt reveals the power of The Owner Scorecard—a data-driven system that uses AI and spreadsheets to look past surface-level numbers and find your true bottom line.

In this tactical masterclass, you’ll learn how to cross-reference Revenue Per Unit against operational friction to identify which clients are fueling your empire and which are secretly draining your team’s resources. Maranda shares her exact criteria for making high-level calls: when to raise your fees to match the workload, when to fire a client to protect your profit margins, and when a relationship is worth keeping for its long-term referral value. This is your blueprint for using AI to engineer a high-profit, high-clarity portfolio that works as hard as you do.

Stop letting toxic clients hold your business hostage. In this session, Marly Davis reveals the blueprint for the most profitable move you aren’t making: Taking out the trash. This is a masterclass in portfolio hygiene. Move past the fear of losing a fee and into the hard data of Addition by Subtraction. Learn how to build a “Red Flag Filter” that identifies bad actors before they sign and how to use your management agreement to self-select only high-value partners.

Marly reveals the literal ROI of firing—showing you how a smaller, cleaner portfolio leads to higher margins, a happier team, and a faster path to scale.

It’s time to stop managing drama and start building a high-profit empire.

Coming Soon.

When married co-owners run a property management company, the challenge isn’t just surviving the day-to-day—it’s keeping two completely different business worlds aligned. Julie Mullinax commands the day-to-day operations, keeping the internal machine running smoothly, while Chris Mullinax focuses entirely on the long-term vision, growth, and expansion. Running a company this way means managing a natural divide: one partner is deep in the daily execution, and the other is mapping out the future.

So, how do they make it work without dropping doors or creating conflict? They do it through a rigorous, non-negotiable communication architecture. Chris and Julie have engineered a meeting rhythm that bridges the gap between day-to-day operations and high-level vision, keeping their partnership, their leadership team, and their marriage completely synchronized.

This is a session on the now. You will learn how to transition from informal, ad-hoc updates to a highly structured operational rhythm. Chris and Julie pull back the curtain on the exact meeting system they use to stay aligned. They break down how they manage their distinct roles, run their leadership team, and use a 10-page “Agenda Book” during disconnected annual off-sites to fiercely protect their strategic focus and secure their company’s future.

Take your favorite platforms to the next level. Wolfgang Croskey reveals the blueprint for the AI Super-Brain—a custom-built intelligence layer that unifies and supercharges your existing software tools into one sovereign powerhouse.

Master Vibe Coding to build specialized agents that act as the “connective tissue” for your tech stack. Wolf shares his “Shadow Mode” training protocol and “Human in the Loop” oversight to ensure your AI workforce remains audit-proof, compliant, and in perfect harmony with your favorite platforms 24/7.

Details Coming Soon.

The debate that has divided friends, families, coworkers, and group chats for years.

Apple or Android — which one is actually better?

We’re settling this one the only way we know how: a good old-fashioned debate. Come hear both sides make their case, defend their favorite device, and maybe rethink your choice along the way.

Pick your side. Come ready to defend it!

Most property management companies suffer from the “sign and dump” syndrome—where a client is won and then immediately feels forgotten. This session breaks down a sales and onboarding engine built specifically around the Joey Coleman philosophy of “Never Lose a Customer Again.” You will explore a proactive 90-day onboarding system that moves beyond the contract to ensure every new owner feels like a priority, not just a paycheck.

Using LeadSimple as the engine (though applicable to any process software), this presentation details how to systematize human-centric touchpoints that answer owner questions before they are asked, proactively introduce the team, and eliminate the “buyer’s remorse” that often leads to early churn. Attendees will walk away with a blueprint for a high-touch, automated communication sequence that builds maximum trust and sets the foundation for a lifelong client partnership.

The unit turn is the most critical window for owner churn—the moment when the fear of vacancy costs can easily outweigh the perceived value of management. This comprehensive series reveals The Owner Retention Map, a systematic approach to navigating the high-risk gap between a tenant moving out and a new one moving in.

Attendees will walk through the entire process from the moment a notice to vacate is received to the successful pre-leasing of the property. The session covers the exact scripts, data portrayals, and objection handlers used to tell a “sophisticated story” that keeps owners calm and invested. By integrating estimators, crews, and funding into a seamless, rapid-fire workflow, you will learn how to stop the churn and turn every vacancy into a demonstration of why you are an indispensable partner.

Building a business is one thing; protecting it is another. For many owners, growth brings unexpected complexity that requires a shift from offensive growth to defensive strategy. Leah Schuch has navigated the high-stakes North Carolina market and experienced firsthand how critical operational safeguards are. Through a finalized HUD complaint and other structural challenges, she learned how to professionalize her defense. Leah is not an attorney, but she provides a tactical blueprint for securing your company’s future.

You will learn how to move past the stress of potential liabilities and start engineering a process that lives in your daily workflow to ensure your company is protected. Leah breaks down “Risk Ready” logic, including the strategic necessity of separating business entities to create a barrier between your different divisions. You will see real-world examples of how to build a resilient, high-standard operation that stands up to scrutiny.

Most property management companies have an SOP graveyard. It’s a shared drive full of documents nobody opens, written once and never updated. AI is changing that, but not in the way most people expect. The real shift isn’t “use AI to write SOPs faster.” It’s a harder question: which of these tasks needs a human-facing document at all, and which ones should just be handed to AI to execute directly

This session gives property managers a practical framework for deciding what still deserves an SOP, how to use AI to draft and maintain the ones that do, and how to get those SOPs actually followed — distributed into the tools teams already use, standardized across locations, and kept current without a quarterly rewrite project. Attendees leave with a simple test they can apply to their own task list the same day, plus a copy-and-use prompt framework for turning tribal knowledge into a clean SOP draft.

This presentation will draw on Second Nature’s first-hand experience leveraging Claude to automate and replace SOPs within our own company, as well as insights from a practicing property manager. You can replace SOPs with an AI coworker that answers all the questions, and we’ll show you how to build it in this live session.

Derek Seal, the Visionary at Maxfield Property Management in Utah, is a firm believer that cutting-edge technology is vital to saving time and scaling an operation. However, he has proved that true efficiency doesn’t come from juggling dozens of different platforms. By deploying advanced AI, Derek optimized his entire tech ecosystem—slashing his software budget and replacing a tangled web of separate legacy applications with centralized, smart AI workflows. This high-tech shift takes mundane tasks completely off his team’s plate, freeing them up to focus on what truly grows a business: high-touch, face-to-face client relationships.

This is a session on the now. You will learn how to transition from a fragmented, tech-heavy operation to a streamlined, relationship-driven machine. Derek pulls back the curtain on how to engineer a systemized process that lives in your daily workflow using his revolutionary “Notebook Method”—a simple daily habit where he leverages AI to systematically strip administrative tasks off his schedule. He will walk you through his step-by-step blueprint for using powerful AI to automate maintenance troubleshooting and process vendor bills with zero human touches, leaving your team completely free to interact with clients, build trust, and multiply your doors.